Digital marketing can be a great way for small businesses to get the word out about their products and services. However, it can also be expensive if you don’t have a plan. In this blog post, we will discuss three digital marketing strategies for small businesses that are affordable and effective!
Optimize Your Google Business Profile
The first suggested Digital Marketing Strategy is to optimize your Google Business Profile. This is a free service that allows businesses to manage their online information, including their hours, location, and contact information. You can also add photos, videos, and links to your website and social media pages. Ensure that any images you include are high-quality.
Include relevant and pertinent keywords that will help customers find you when they search online. What keywords work best? Use the names of your services, such as SEO, search engine optimization, web development, etc. You can also include your location as a keyword.
If you are a baby photographer in Phoenix, Arizona, you could use keywords such as “phoenix baby photographer”, or “newborn baby photographer in phoenix” as an example.
Finally, you should encourage customers to leave reviews, as this can increase your business’s credibility. Potential clients look at the number of reviews as well as the review score. Don’t feel every review needs to be 5 stars. Sometimes visitors want to see how you addressed a problem to see how you work with your customers.
Take the time to fill out your Google Business Profile completely. This will help potential customers find your business easily online!
If you need help, download our FREE guide that will walk you through each step of optimizing your Google Business Profile.
Increase Your Businesses Credibility through Reviews
The next digital marketing strategy is by encouraging reviews from your customers. This is a great way to increase your business’s online visibility and credibility. Potential clients look at the number of reviews as well as the review score when choosing which businesses to use.
Don’t feel every review needs to be five stars. Sometimes visitors want to see how you addressed a problem to understand how you work with your customers.
If you’re not sure where to start, try asking some of your most satisfied customers or clients if they would be willing and able to leave you a review on Google, Yelp, or another site that’s relevant to your business.
It is important that reviews are natural and communicate the true feelings of the customer. If your customers are having difficulty writing a review, ask them directly how they felt about using your product or service.
As your business grows, asking for reviews becomes a full-time job. Many businesses stop asking their clients for reviews. This is a big mistake!
There are many platforms out there that will automate this process for you. At Highpoint Digital, we provide a Review Management Service.
A Review Management Service offers a white-labeled portal for your business where your clients can go and automatically post reviews about your business. You provide the email addresses, and the platform or service provider manages the rest. This includes providing you with an effective way to manage bad reviews so they do not damage the online reputation of your business.
If you would like to learn more about automating your review process, contact one of our review management specialists.
Use Your Businesses Social Pages to Highlight Your Expertise
The final digital marketing strategy is to use your social media pages to show off what your business can do. This means having a plan for the type of content you’ll share, and when you’ll share it.
For example, let’s say that you own a small bakery. You could use your social media pages to highlight your delicious creations by sharing photos and videos of your treats. You could also share blog posts about interesting topics like the history of baking or how to make the perfect cake.
By sharing high-quality content that highlights your expertise, you can attract new customers and keep existing ones coming back for more. So if you haven’t already, start brainstorming ways that you can use your social media pages to show off your business in the best light possible.
Here are a few tips to get you started:
- Share photos and videos of your products or services in action
- Write blog posts about topics related to your industry
- Share helpful tips or tutorials related to your business
- Share customer testimonials or case studies
- Host a social media contest or giveaway
Here at Highpoint Digital, our Social Strategy experts have created a FREE guide to help you with your business’s social media strategy. You can download the Free 30-Day Social Media Action Plan here. In this guide, we walk you through setting up a daily routine for managing your Social Media channels while running your business.
We hope this has been helpful. By following these three basic digital marketing strategies for small businesses, you can attract new customers and keep existing ones engaged – without breaking the bank.
To recap the three digital marketing strategies for small businesses:
First, optimize your Google Business Profile. Second, ensure you have reviews from past customers. Finally, develop a Social Media Action plan to stay visible on your business’s Social Media pages. If you need help getting started, contact one of our Digital Strategy Experts today!