4 Benefits of SEO for Small Businesses

SEO for Small Businesses

Published September 2022

If you own a small business, you may be wondering if SEO is worth your time and money. After all, as a small business owner, you have to wear a lot of hats and there are only so many hours in the day. You might be thinking that SEO is something that big businesses with large marketing budgets need to worry about, but that’s not the case. Here is how SEO for Small businesses can provide significant benefits from SEO just as much as for big businesses:

1. SEO can help you get found online.

If you want people to find your small business online, you must ensure your website is optimized for search engines. That’s where SEO comes in. By investing in SEO services, you can ensure that your website appears higher on search engine results pages (SERPs), which will make it more likely for people to find your business when they’re searching for products or services like yours. And, when people can easily find your business online, that means more traffic and more customers for your small business.

2. SEO can help you build trust and credibility.

When people see that your website is ranking high in SERPs, they’ll perceive your business as being more credible and trustworthy. This is because websites that rank well are seen as being more relevant and valuable by search engines like Google, so people will view your business in the same way. And when people trust your small business, they’re more likely to do business with you.

A study by BrightLocal found that 88% of consumers trust businesses that have a website ranking in the top three results on Google. And, when your small business website ranks high, you can expect to see a significant increase in traffic and leads.

3. SEO can help you get more leads and sales

One of the ultimate goals of any small business is to generate leads and sales, and SEO can help with that. Because SEO can help improve your visibility online, it can also help improve your conversion rate—meaning the percentage of visitors who take the desired action on your website, such as filling out a form or making a purchase. And the more leads and sales you generate, the better off your small business will be!

Well, according to a study by Moz, the average website that implements basic SEO tactics can see an increase in leads of around 25%. And when you consider that the average small business invests around $1,500 in SEO services each year, that’s a pretty significant return on investment.

4. SEO can help you beat out the competition

When two businesses offer similar products or services at similar prices, oftentimes, it’s the one that’s ranking higher in SERPs that gets chosen. Higher rankings mean increased visibility which often leads directly to increased traffic. And increased traffic usually leads directly to increased leads, sales, and revenue. So by investing in good SEO practices now, you can give yourself a leg up over competitors who haven’t yet made the jump.

All things considered, it’s evident that there are quite a few benefits of investing in SEO for small businesses. If you want to improve your visibility online, build trust and credibility among potential customers, get more leads & sales, or even just beat out competitors, implementing good SEO practices should definitely be part of your marketing strategy!