Case Study: Real Estate

This company had a good business, but no lead generation, an SEO unfriendly website that looked old with very little content and low traffic.

The Challenges

  • The client had a booming real estate business that had been in operation for 15+ years.
  • They were using traditional marketing methods and had very strong referral
    systems in place.
  • In the previous 6 months, before engaging us, they had experienced a sudden drop in leads, customers, and overall business.
  • They did not have a strong digital presence.
  • The website looked dated.
  • There was no lead generation funnel in place on the site.
  • They had very little to no content on the website.
  • The site structure was not SEO friendly.
  • Their daily traffic was below 50 visits.
  • They had been burnt in the past by a digital marketing consultant who did not do much other than collect his fee.
  • They were uncomfortable investing in Facebook advertising.

The Process

  • To achieve the level of success our client was looking for, we did the following:
  • After an initial audit, we realized that their digital presence and brand awareness needed to be the starting point.
  • We began by helping the client create tons of video content for social media.
  • We ran our “Ads Strategy” to start the brand awareness and engagement campaigns.
  • We paired the “Ads Strategy” with the Lead generation campaign at a later date.
  • We wanted to provide the client with quick wins to increase their level of confidence in our abilities.
  • Worked with the client to develop 4 different Lead Magnets.
  • Worked with the client to create an end-to-end Lead-flow process and the funnel.
  • Using their offline branding identification, we ran the Leadgen campaigns in the third week of engagement beginning with a “Rapid Fire Testing” method to ensure the success of the campaigns. 
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The Results

This is what was achieved in just under 8 weeks of engagement:

New Leads Generated

Cost per Lead

New Paid Deals

Cost per Action


See what our customers have to say about how we solved their digital marketing challenges.

We have seen incredible results with Highpoint, including 200% growth in organic traffic, 90% increase in high-converting lead generation, and the lowest CPL of $8.70. Communication is great! They are always available to provide in-depth answers and their turnaround is exceptionally fast.”

Name withheld


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Search Engine Optimization

Technical SEO, Local SEO, Mobile SEO, Content Creation & Optimization, Link building

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Email Marketing

Email sequences for both eCommerce or lead generation

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Google/Facebook Ads

Full funnel build, strategy, keyword, message, and testing.

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Other Services

Web development, ad creatives, ad funnel audits, mobile/SMS marketing, and more.

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