Digital Marketing Case Study
Digital Marketing Agency Case StudiesBelow are a few case studies and examples of how we have helped other companies with their digital marketing.
Intro
How We Reduced Ad Costs and Captured 349 New Leads in 3 Weeks
A digital marketing case study for a real-estate agency based in the United States. They needed help with Facebook Ads and managing the overall strategy and success of their online marketing.

Details
Making a US Based Real Estate Company’s Digital Marketing a Success
Challenges
- The client had a booming real estate business for 15+ years.
- They were using traditional marketing methods and had very strong referral systems in place.
- But in the previous 6 months, they had experienced a sudden drop in leads, customers, and overall business.
- They still had a good name in the industry but they did not have a strong digital presence.
- The website looked dated.
- There was no lead generation funnel in place on the site.
- They had very little to no content on the website.
- The site structure wasn’t SEO-friendly.
- Their daily traffic was below 50.
- They had been burnt by a so-called digital marketing consultant who basically did not do anything except collect fees.
- They were reluctant to invest in Facebook advertising.
Solution & Strategy
- From the initial audit insights, we understood that the digital presence and brand awareness needed to be the starting points for this client.
- We started off by helping the client create tons of video content for social media.
- Then we ran the Golden Ads Strategy to start the brand awareness and engagement campaigns.
- The plan was to pair that Strategy with the Lead generation campaign at a later point.
- We wanted to give the client some quick wins to feel more confident working with our Team.
- Together with the client, we developed 4 different Lead Magnets.
- With our help, the client created a whole Lead-flow and the sales funnel.
- Using their BIG offline name, we started running the Leadgen campaigns in the third week.
- We started off the Leadgen Campaigns with the Rapid Fire Testing Method.
New Leads
340+
New Paid Deals
7
Cost Per Lead (CPL)
< $4
Cost Per Action
< $200
Testimonial
“I can’t believe it took us this long to make a change. So happy that we did. Numbers don’t lie.”
Get In Touch
contact@highpoint-digital.com