Case Study: Financial Advisor

Our challenge was to generate high-value agency leads within a limited advertising budget without any past data.

The Process

To achieve the level of success our client was looking for, we did the following:

  • Built a new funnel from scratch.
  • Focused on cold audiences (due to a lack of past data).
  • Kickstarted a campaign budget optimization (CBO) campaign with at least 3 ad sets.
  • Started off with massive audiences, giving Facebook more room to optimize for the best results.
  • Continually tested multiple new creatives and ad copy.
  • Conducted 4-6 weeks of RFT testing.


The Results

This is what was achieved in just under 90 days:

New Leads Generated

Cost per Lead

Total Ad Spend

Lead Conversion Rate


See what our customers have to say about how we solved their digital marketing challenges.

We have seen incredible results with Highpoint, including 200% growth in organic traffic, 90% increase in high-converting lead generation, and the lowest CPL of $8.70. Communication is great! They are always available to provide in-depth answers and their turnaround is exceptionally fast.”

Name withheld


Search Engine Optimization

Technical SEO, Local SEO, Mobile SEO, Content Creation & Optimization, Link building

Email Marketing

Email sequences for both eCommerce or lead generation

Google/Facebook Ads

Full funnel build, strategy, keyword, message, and testing.

Other Services

Web development, ad creatives, ad funnel audits, mobile/SMS marketing, and more.

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